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AI and analytics on and off the court | NBA

Microsoft Azure
340K subscribers
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366 views 4 weeks ago Leading the Shift Podcast
Basketball is life. And like life, it’s fast, fluid, and hard to measure. It’s about movement, split-second decisions, team dynamics, fan engagement and running a great business. Charlie Rohlf joins us to share how his early days as a student manager for the legendary “Coach K” and his background in computer vision prepared him for his current role as Vice President, Stats Technology Product Development of the National Basketball Association. Charlie traces the evolution of basketball analytics from a single metric—the box score—to today’s ability to capture player pose tracking data, which enables the NBA to offer unprecedented insights to its customers, teams, and fans. Finally, Charlie shares his advice for leaders: make sure everyone understands the “why” behind everything you do. Air Date: March 25, 2025 Chapters: 00:00 – 01:41 Introduction 01:41 – 04:42 Charlie’s background and role at NBA 04:42 – 08:02 Evolution of basketball ana …...more
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AI and analytics on and off the court | NBA
9Likes
366Views
Mar 252025
Basketball is life. And like life, it’s fast, fluid, and hard to measure. It’s about movement, split-second decisions, team dynamics, fan engagement and running a great business. Charlie Rohlf joins us to share how his early days as a student manager for the legendary “Coach K” and his background in computer vision prepared him for his current role as Vice President, Stats Technology Product Development of the National Basketball Association. Charlie traces the evolution of basketball analytics from a single metric—the box score—to today’s ability to capture player pose tracking data, which enables the NBA to offer unprecedented insights to its customers, teams, and fans. Finally, Charlie shares his advice for leaders: make sure everyone understands the “why” behind everything you do. Air Date: March 25, 2025 Chapters: 00:00 – 01:41 Introduction 01:41 – 04:42 Charlie’s background and role at NBA 04:42 – 08:02 Evolution of basketball analytics 08:02 – 12:24 Player pose tracking data 12:24 – 18:35 Applications of analytics in the NBA 18:35 – 27:23 Challenges, best practices and the future of basketball analytics 27:23 – 32:53 Advice for leaders 32:53 – 35:31 Conclusion and key takeaways Show notes: Guest: Charlie Rohlf on LinkedIn: https://msft.it/6052qeOVO Host: Susan Etlinger on LinkedIn: https://msft.it/6056qeOVr Learn more about the NBA app: https://msft.it/6057qeOVT Learn how the NBA is innovating with cloud and AI: https://msft.it/6058qeOVp Learn more about Microsoft Azure: https://msft.it/6059qeOVV Executive insights on cloud and AI innovation: https://msft.it/6050qeOVn Discover and follow other Microsoft podcasts: https://msft.it/6051qeOVX The Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and they may not necessarily reflect Microsoft's own research or positions. Find this episode on: Spotify: https://msft.it/6052qeOVk Apple Podcasts: https://msft.it/6053qeOVZ Amazon Music: https://msft.it/6054qeOVw Leading the Shift Podcast: https://msft.it/6055qeOVb About the Leading the Shift podcast: The AI platform shift brings immense opportunity, but the road to success isn’t always clear. On Leading the Shift, we talk with leaders in organizations of all kinds about how they’re using data, AI, and cloud technologies to deliver meaningful, trustworthy innovation to their teams, customers, and communities. Guests share how the platform shift is affecting everything from data strategy and customer relationships to organizational structure and culture, to their own lives and career journeys. Join us for conversations about navigating the era of AI, tackling new challenges, and advice for getting started. Follow us on social: LinkedIn: https://msft.it/6056qeOVj Instagram: https://msft.it/6057qeOVd X: https://msft.it/6058qeOVe #Microsoft #MicrosoftAzure #AzurePodcast
9 episodes
Leading the Shift Podcast
Microsoft Azure

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Microsoft Azure

340K subscribers