Sign in to confirm you’re not a bot
This helps protect our community. Learn more

Remixing the Coldplay fan experience with AI | Pixel Lab

Microsoft Azure
341K subscribers
<__slot-el>
<__slot-el>
390 views 2 months ago Leading the Shift Podcast
“In many ways, the future of AI is how it’s going to empower people to be even more creative and even more expressive,” says Robby Ingebretsen, Founder, Pixel Lab. In this episode, Susan and Robby discuss the evolution of technology in the music industry—from Robby’s father’s early work in digital sound to the invention of the synthesizer—and how it parallels the AI platform shift. Robby shares a recent project with Coldplay, where fans can remix video footage using AI to create personalized clips of Coldplay’s new film, A Film for the Future. They discuss the process Pixel Lab used to map video content to user inputs, techniques to minimize energy consumption, and what Robby has learned by using Generative AI to further his practice as a developer. This episode offers insights for any industry seeking to deepen engagement with its audiences. Related: https://aka.ms/cp-remix-azure-blog Air Date: January 28, 2025 Chapters: 00:00 – 2:13 Int …...more
...more
Comments are turned off. Learn more

Introduction.

0:00

Robby's Background. Robby’s father’s work in digital sound and its impact on the music industry, drawing parallels with the digital transformation in other sectors.

2:13

Pixel Lab. Robby talks about Pixel Lab, a digital agency focused on web development and their collaborations with Microsoft and its partners.

4:49

Coldplay Project. A fan remix experience with Coldplay based on their album MOON MUSiC and its companion film, “A Film for the Future,” for which Coldplay invited hundreds of video artists to create video interpretations of the album.

6:45

Democratizing access to technology. The potential of AI to democratize creativity by allowing people to express themselves without needing extensive production skills.

12:30

Energy efficiency: Robby explains the team’s focus on minimizing energy usage throughout the project.

19:19

Future Perspectives. Robby's thoughts on the future of AI in creative industries and advice for developers and others looking to explore AI technologies.

22:17

29:43 Conclusion. Susan Etlinger shares takeaways from the conversation.

27:45
Remixing the Coldplay fan experience with AI | Pixel Lab
15Likes
390Views
Jan 282025
“In many ways, the future of AI is how it’s going to empower people to be even more creative and even more expressive,” says Robby Ingebretsen, Founder, Pixel Lab. In this episode, Susan and Robby discuss the evolution of technology in the music industry—from Robby’s father’s early work in digital sound to the invention of the synthesizer—and how it parallels the AI platform shift. Robby shares a recent project with Coldplay, where fans can remix video footage using AI to create personalized clips of Coldplay’s new film, A Film for the Future. They discuss the process Pixel Lab used to map video content to user inputs, techniques to minimize energy consumption, and what Robby has learned by using Generative AI to further his practice as a developer. This episode offers insights for any industry seeking to deepen engagement with its audiences. Related: https://aka.ms/cp-remix-azure-blog Air Date: January 28, 2025 Chapters: 00:00 – 2:13 Introduction. 2:13 – 4:49 Robby's Background. Robby’s father’s work in digital sound and its impact on the music industry, drawing parallels with the digital transformation in other sectors. 4:49- 6:45 Pixel Lab. Robby talks about Pixel Lab, a digital agency focused on web development and their collaborations with Microsoft and its partners. 6:45 – 12:30 Coldplay Project. A fan remix experience with Coldplay based on their album MOON MUSiC and its companion film, “A Film for the Future,” for which Coldplay invited hundreds of video artists to create video interpretations of the album. 12:30 – 19:19 Democratizing access to technology. The potential of AI to democratize creativity by allowing people to express themselves without needing extensive production skills. 19:19 – 22:17 Energy efficiency: Robby explains the team’s focus on minimizing energy usage throughout the project. 22:17- 27:45 Future Perspectives. Robby's thoughts on the future of AI in creative industries and advice for developers and others looking to explore AI technologies. 27:45 – 29:43 Conclusion. Susan Etlinger shares takeaways from the conversation. Find this episode on: Spotify: https://msft.it/6051UOXJ1 Apple Podcasts: https://msft.it/6052UOXJG Amazon Music: https://msft.it/6053UOXJH Leading the Shift Podcast: https://msft.it/6054UOXJy About the Leading the Shift podcast: The AI platform shift brings immense opportunity, but the road to success isn’t always clear. On Leading the Shift, we talk to people doing just that—leading the platform shift in organizations of all kinds to learn with them along the way. Guests share personal experiences and pragmatic advice for navigating first-of-their-kind challenges and delivering meaningful, trustworthy innovation to their teams, customers, and communities. Whether you’re a decision-maker, a developer, or just curious about this new era of tech, join us to hear how real people tackle real innovation, in real life. Follow us on social: LinkedIn:   / microsoft-azure   X: https://x.com/Azure Instagram:   / microsoftazure   Learn more about Microsoft Azure here: https://msft.it/6055UOXJJ For more executive insights on cloud and AI innovation, visit: https://msft.it/6056UOXJK The Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and they may not necessarily reflect Microsoft's own research or positions. Listen. Like. Subscribe. https://msft.it/6057UOXJz #Microsoft #MicrosoftAzure

Introduction.

0:00

Robby's Background. Robby’s father’s work in digital sound and its impact on the music industry, drawing parallels with the digital transformation in other sectors.

2:13

Pixel Lab. Robby talks about Pixel Lab, a digital agency focused on web development and their collaborations with Microsoft and its partners.

4:49

Coldplay Project. A fan remix experience with Coldplay based on their album MOON MUSiC and its companion film, “A Film for the Future,” for which Coldplay invited hundreds of video artists to create video interpretations of the album.

6:45
10 episodes
Leading the Shift Podcast
Microsoft Azure

Follow along using the transcript.

Microsoft Azure

341K subscribers